Fred again.. composes the sonic signature behind Apple Music's new logo

Fred again.. helped create Apple Music's new visual identity, a redesign built around the idea of being "made by sound", We Rave You reported on 25 October 2026. The British producer and his collaborator Nest Acoustics wrote a short musical composition that also works as the streaming service's new sonic signature.

Individual notes from the piece were played through a transducer, a device that turns audio signals into physical vibrations, placed in a shallow bath of mineral oil. The ripples and refractions in the liquid were filmed, and that footage became the raw material for the design. In a behind-the-scenes film, Apple says it wanted sound to create the visuals; the answer was to chase "the perfect sound wave", using a rig that moves a large amount of liquid at the frequency of each note.

The identity includes a reworked musical note icon shaped by the forms captured on camera, plus a new lowercase wordmark pairing the Apple symbol with a customised version of the SF Pro typeface. The approach draws on Liquid Glass, the translucent design language Apple introduced across its software in 2025. The logo first appeared at the opening of Apple Music Hall in London and is now rolling out across all platforms.

Fred again.. is a British singer-songwriter and record producer, born in London in 1993, whose music draws on house and UK garage. His newest studio album is “ten days”, released on 6 September 2024, according to MusicBrainz.