Charlotte de Witte named Tudor brand ambassador

Charlotte de Witte has been named the new brand ambassador for Swiss watchmaker Tudor, according to We Rave You. The Belgian techno DJ announced the partnership in a joint Instagram post with the brand, sharing portraits of herself wearing a Tudor watch with a light blue dial while working on a piece of studio hardware.

In her post, De Witte wrote that her whole life is built around time, with sets counted in beats per minute and tours in flights and time zones, adding that she was "beyond honoured" by the role. The announcement drew responses from music and sport: New Zealand's national rugby team, the All Blacks, also part of the Tudor family, welcomed her, while French producer Sebastien Leger joked that he owns two Tudor watches yet nobody had contacted him.

The deal is her second major brand partnership in a matter of weeks, after she was named the new face of G-Star RAW in October. Her Chicago show was moved from Navy Pier to the Aragon Ballroom due to high winds.

Born in Ghent in 1992, Charlotte de Witte is a DJ and techno producer. Her newest studio album, "Charlotte de Witte", came out on 7 November 2025, according to MusicBrainz. In October mbuzz reported that she closed the first edition of Starlight Festival with a set in front of the Great Pyramid of Giza on 10 October 2026.